Music like the internet has become part of our lives. And just as well part of our businesses. Yes, we’re talking about background music in bars and restaurants. If you are a person that likes to eat quietly and music during this period is a no go, then this article is not for you my friend.
Gladly very few people around the globe share the same view as above. It was learned from a study that having the correct music for your place can increase food sales from 15.6% to all the way 40%. Shocking huh!
Have some Tips
Before you grab your keys and rush out to buy a music system, please understands that some issues need to look at. When your doing business, everything provided has a price to pay. You cannot just connect the phone and start playing your favorite playlist. Get yourself familiarized with PROs (Perform Rights Organization) like BMI, ASCAP, and SESAC. Or be yourself ready to be sued.
1) Drinks on High: The afternoon or early evening are low customer timings. Most restaurants are almost empty. Don’t start playing loud and upbeat music at these times. Try a slower tempo playlist. This encourages customers to stick around for longer times. They will usually spend 40% more on drinks and desserts. Meaning you can promote your menu for desserts and drinks for these time periods.
2) Lower Food Cost: If the mood set around a place is relaxing, people will have more satisfaction. And what better way to set the mood than with some music? Go for soft background music. Two groups patrons were made to dine in a restaurant with two different settings respectively. One had relaxing lighting and music; the other had bright lighting and no music. It was concluded that the informal group experienced more satisfaction with their orders and ate less.
During slower dayparts, go for softer music. Include small palates menu featuring smaller portions, saving food cost. You can also have on-demand arcade and trivia and don’t forget the drinks.
3) Country Music Fans have big pockets: No matter if you like it or not always include country music like Nashville in the playlist. Why do you ask? 42% of the American population loves country music. And 1 out of every two country music fans earns upwards of $100,000. Plus, they are more likely to dine outside than at homes, when they do the family comes with them. In short, they are the ideal patrons.
This is a matter of attracting people. You can set your venue with just the purpose of attracting country music fans.
4) Time to Pump thing UP: This tip is no mystery, almost everybody knows it. What matters is if and how you use it? If you want to increase the drink sales in a bar, turn up the music. This alone will double the alcohol consumption rate. But be responsible.
5) Turn it Up: When you are in your peak time, a different route is taken. Go for faster tempo music. This will affect the conscience of the customers. They will unknowingly start eating faster and still feel that they weren’t “rushed.”
6) Sweet Success: One crazy yet practical tip. Having the right music can very much enhance the flavors of your drinks and food. Playing higher frequency, high pitched music has proved to bring out the sweetness in food. Congrats to deserts. If you’re a pub go for heavy music like bass and deep vocals.
7) Priorities: Music was chosen as a means to increase sales. So, if food is your main focus try to keep background music as BACKGROUND music. If the music is too loud, people get distracted from their orders and the taste as well.
8) For the Customers: Music is a personal thing. Everyone has their own choices. If you doubt the playlist that was decided, don’t just settle for easy music. That can have a negative impact on sales. Personal tastes should be set aside, and guest preferences need to be considered.