Role of CRM in Marketing Techniques

One of the best ways to grab customers is not to attract strangers and think of ways to turn them into leads, but keeping the ones that have already made a purchase. Guess what the research has to say about this? According to the research, if a person has made a purchase from you once, he is 60% likely to come back to make another purchase. Also, it is less expensive to keep an already existing customer than to acquire a new one.

All these statistics prove that it is the only fair that we think about how to make the people come back to our restaurants who have already eaten once. One good way to do it is by integrating a good CRM system in your restaurant. CRM stands for customer relationship management. CRM is used to attain the data of the customers that visit a restaurant and then using that to improve the customer experience.

CRM marketing techniques help you to establish that somewhat personal bond with your customer, using the marketing techniques on them that they feel are directed personally towards them.

As digital communication is evolving at every step, it is only fair that we use it to our advantage. Hence, you are going to find nothing that suits you more in order to run the targeted market campaigns than CRM. You can use the customer information that is available on the database to its fullest.

How and Where to Collect Data

There are many different channels that can be used to gather customer data. Here are some of them.

  •       Social media

This is the most important tool yet. You will be able to keep track of their profiles, and that will give you much information about their likes and dislikes. But most importantly, engaging in a two-way conversation becomes a reality via social media.

  •       The website

Your restaurant must have a website. Personally, I believe it is really bothersome when I google a restaurant, and their website does not show up. Makes me believe that they are a low budget restaurant, paying no attention to the details that matter.

If your customers visit your website, they will leave feedbacks that will be extremely important for your CRM marketing. You will get a better insight as to what to improve.

  •       Email/phone marketing

Even when they are gone after making a purchase, you can always show a customer that you care about them by sending them an email or an SMS. You can thank them for their purchase and tell them about your latest deals and cut prices. This will give them a feeling of being special.

Advantages of CRM Marketing

1. Upselling becomes easy

Let’s suppose your menu has two dishes, pasta, and spaghetti. You make them in the same amount. But somehow, your customers end up eating all the pasta up before even half the amount of spaghetti has been devoured; because they love the creamy white sauce on it. What do you do then?

If you use the CRM technique, you will be able to tell apart the more in-demand items from the lesser ones. This way, you will have two advantages. 1) you will be able to know which thing isn’t being liked and make improvements to it, and 2) you will make the more in demand food more than the one that isn’t preferred.

2. Email Marketing

A person is more likely to get your message on his phone, and nowhere else. If you want to get your point across quickly, and in the most effective manner, you would have to start email marketing.

Even though you can’t, but don’t just design a simple email and just forward it to everyone. That is a big no-no. Instead, customize them according to the customers.

3. Loyalty Programs

The restaurant systems, if having CRM systems, are able to track the meal preferences of their customers. This will help these restaurants run loyalty programs. Your customers will love it if you customize anything based on their needs, and you can always do so by running a reasonable loyalty program.

You can also introduce offers in multiple outlets of your restaurants using this technique.

4. SMS Marketing

One of the most preferred CRM technique is to reach the customer through an SMS marketing strategy. If you send them personalized messages like greetings on different occasions, you will never fail to grab their attention. You can also make them aware of the special discounts and offers that you have related to the occasion to them.


It is very important to consider CRM marketing in your general marketing plan for your restaurant. So, you have to introduce it in your system if you want to gain an edge over your

Tips for Bar and Restaurant Background Music

Music like the internet has become part of our lives. And just as well part of our businesses. Yes, we’re talking about background music in bars and restaurants. If you are a person that likes to eat quietly and music during this period is a no go, then this article is not for you my friend.

Gladly very few people around the globe share the same view as above. It was learned from a study that having the correct music for your place can increase food sales from 15.6% to all the way 40%. Shocking huh!

Have some Tips

Before you grab your keys and rush out to buy a music system, please understands that some issues need to look at. When your doing business, everything provided has a price to pay. You cannot just connect the phone and start playing your favorite playlist. Get yourself familiarized with PROs (Perform Rights Organization) like BMI, ASCAP, and SESAC. Or be yourself ready to be sued.

1)    Drinks on High: The afternoon or early evening are low customer timings. Most restaurants are almost empty. Don’t start playing loud and upbeat music at these times. Try a slower tempo playlist. This encourages customers to stick around for longer times. They will usually spend 40% more on drinks and desserts. Meaning you can promote your menu for desserts and drinks for these time periods.

2)    Lower Food Cost: If the mood set around a place is relaxing, people will have more satisfaction. And what better way to set the mood than with some music? Go for soft background music. Two groups patrons were made to dine in a restaurant with two different settings respectively. One had relaxing lighting and music; the other had bright lighting and no music. It was concluded that the informal group experienced more satisfaction with their orders and ate less.

During slower dayparts, go for softer music. Include small palates menu featuring smaller portions, saving food cost. You can also have on-demand arcade and trivia and don’t forget the drinks.

COuntry music fans

3)    Country Music Fans have big pockets: No matter if you like it or not always include country music like Nashville in the playlist. Why do you ask? 42% of the American population loves country music. And 1 out of every two country music fans earns upwards of $100,000. Plus, they are more likely to dine outside than at homes, when they do the family comes with them. In short, they are the ideal patrons.

This is a matter of attracting people. You can set your venue with just the purpose of attracting country music fans.

4)    Time to Pump thing UP: This tip is no mystery, almost everybody knows it. What matters is if and how you use it? If you want to increase the drink sales in a bar, turn up the music. This alone will double the alcohol consumption rate. But be responsible.

5)    Turn it Up: When you are in your peak time, a different route is taken. Go for faster tempo music. This will affect the conscience of the customers. They will unknowingly start eating faster and still feel that they weren’t “rushed.”

6)    Sweet Success: One crazy yet practical tip. Having the right music can very much enhance the flavors of your drinks and food. Playing higher frequency, high pitched music has proved to bring out the sweetness in food. Congrats to deserts. If you’re a pub go for heavy music like bass and deep vocals.

7)    Priorities: Music was chosen as a means to increase sales. So, if food is your main focus try to keep background music as BACKGROUND music. If the music is too loud, people get distracted from their orders and the taste as well.

8)    For the Customers: Music is a personal thing. Everyone has their own choices. If you doubt the playlist that was decided, don’t just settle for easy music. That can have a negative impact on sales. Personal tastes should be set aside, and guest preferences need to be considered.

Creating Inspirational Menu cards for Restaurants

Every restaurant out there has some specific standards along which they function to provide their customers with the best possible experience. The experience starts from the moment they enter through the doors of the restaurant and ends as they leave through the same doors.

And where there are a lot of aspects that go into a good restaurant experience, one of the many elements is the menu card design. A restaurant is more than just a means to make the food look appealing. It portrays your brand, your ideology and your take on food.

Spending considerable amount of time

A lot of time should be put in and technically should go into designing a menu card. As mentioned, the menu card is not only there to make your food more appealing, it always much more than what it looks to the eyes.

A lot of time should go into putting the mindset and brand concept into designing a menu card. The colors, typography, layout of things, everything is essential in regards to providing your customers with a fine dining experience. Moreover, the language that you would use to describe the items also plays a vital role in the experience.

Looking into the technicalities

It should be noted here that small technicalities go into designing a good restaurant menu card. It is not necessary that monochrome way of taking colors is the way to make sure everything is classy and looks good, it has to be something that depicts what your restaurant is all about.

For instance, having colorful and easy on the eyes restaurant menu cards is still achievable and can yet be found in a lot of restaurants these days. Be sure to make some quality effort into designing a beautiful restaurant menu card.


Okay, so language and choice of works are important when it comes to showing your customers the menu items. Remember, a beautiful menu card is of no use or importance if the customers can’t understand what they are looking at or reading it. Developing a good restaurant menu requires that you use words and language that is understood by all.

Moreover, whenever you are making something for a local settlement, some study has to go into what the local settlement is all about and what it portrays and understands. Spending the appropriate amount of time into understanding what the locals can provide a good boost to the business.

Theming the entire business

Deciding on a theme that fits on the profile of successful restaurant business is very important. The theme decides what the color profile of your menu card will be and what fonts and what layout it will follow. To put it in simple words, the theme decides everything about an attractive restaurant menu. So, be careful about deciding on the theme of the menu since once it is decided, it will be for the long run.

Restaurant Business Plan Explained

If your dream is to own and run a restaurant, then you need to start your venture by creating a suitable restaurant business plan. This plan must spell out how you intend to transform all your ideas into reality. Of course, no two restaurant owners are going to use the same plan. Even so, there are many things that you will need to address in order to create a business plan that will help to make your restaurant achieve desired results. Here is a brief look at what you should include in your restaurant business plan.

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Top Instagram Ideas for Your Restaurant

Social Media has always been the best source of marketing in this era. It is always a headache for big restaurant giants and small restaurant managers even to keep the posts inflow on their social media websites and social media forums. What to share on social media on Instagram and other social media websites is highly important because it enthralls your internet traffic. To keep the audience enthralled and kept them visiting your page on and off, the content decides the number of people visiting your page.

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Restaurant Promotion Ideas to Make an Impact Today

There are multiple options; online and offline to promote your business. Before adapting a certain promotion idea, it’s important to understand your business requirements. You need to have firm control over the accounting system of your restaurant to give out discounts and various deals. Don’t just copy anyone’s idea because it works wonders for them.

You need to understand your customer behavior according to your own demographics and location. Have a realistic assessment of where your restaurant is standing currently in the marketplace. Get data for your online customers and the most popular items on your menu. Also, you need to have a firm grasp on your food margins. You can give out discounts on food with excess margins however there are other ways to go about it as well as listed below.

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Hiring Restaurant Staff: Explained by Job Role

Whether it’s summertime or winter time, the demand for restaurant never fades away. But wait! Not every restaurant is destined to be high on appetite… Now here comes a BIG question in our mind that what are the things which make our restaurant more demanding as we live in a relative world and our potential customers are going to collate us with the restaurants offering same stuff.

Finding qualified employees is as important as the quality of food. In fact, all these things mingle to give a quality restaurant which later on becomes a brand. The skills and peculiar command one needs to thrive in a restaurant all depends on the role he/she will play in the business. Before looking for “HOW to hire” we must know “WHO to hire” for the restaurant. Chefs, Serving Staff and Managers are the backbone of the restaurant.

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About Us

Chef Jorge Chavez


Restaurant Operations by Madame is run by Jorge Chavez.

Chef Jorge brings years of experience in the Food and Beverage industry to his blog, with goals of bringing to light some of the most important topics involved in running a restaurant. For the past 5 years Chef Jorge has been at the forefront of bringing classic French dishes to the world. His brand of un-pretentious, feel good French cooking continues to delight.